Privacy Notice

Last updated: 28 May 2025

At KeyPropLatam, we're committed to transparency about how we collect, use, and protect your personal information. This Privacy Notice explains our practices and outlines your rights regarding your information.

We recommend that you read this Privacy Notice in full to ensure you are fully informed. However, if you only want to access a particular section of this Privacy Notice, then you can click on the relevant link below to jump to that section.

What does KeyPropLatam do?

KeyPropLatam is your launchpad to share your latest video, article, recipe, tour, store, website, social post, and other content. Our platform helps you connect your audience to all your online destinations, making your content more discoverable, easier to manage, and capable of driving revenue. KeyPropLatam also enables you to connect with brands and social commerce opportunities, allowing creators to monetise their content by driving traffic to various revenue-generating channels.

This Privacy Notice applies to our websites and services which include KeyPropLatam (https://wichisystems.com/), brands portal (https://business.wichisystems.com/), and their mobile app, developer portal and related software or features (collectively referred to as our "Platform" or "KeyPropLatam"). The Platform allows individuals and businesses to sign-up to create a personalised, easily-customisable page, monetise their content, participate in commerce opportunities, schedule social media content and/or subscribe to, follow, purchase from, or message other KeyPropLatam Users. It also supports visitors who interact with the Platform, businesses that interact with the brands portal, and developers who create functionality that interacts with the Platform.

In this Privacy Notice, we collectively refer to the Platform and our related services as the "KeyPropLatam Services". The pages that KeyPropLatam Users are able to create using the KeyPropLatam Services are referred to as "User Profiles." User Profiles are accessible by the public.

How does this Privacy Notice apply to me?

This Privacy Notice only applies to personal information we collect as a controller about:

• individuals who visit and interact with the KeyPropLatam Services or User Profiles;
• individuals that sign up to use our KeyPropLatam Services via a free or paid plan;
• individuals who subscribe to or purchase from other KeyPropLatam Users;
• individuals who follow, subscribe to, purchase from, and/or message other KeyPropLatam Users;
• individuals who respond to our surveys, marketing materials or participate in trade promotions or competitions that we may run from time to time.

In this Privacy Notice, we refer to all of the above individuals collectively as "KeyPropLatam Users".

This Privacy Notice applies to the processing of personal information by KeyPropLatam as a controller. When we talk about KeyPropLatam acting as a "controller", we mean that KeyPropLatam determines the purpose and the means of the processing (i.e. we make decisions about why and how we handle your personal information).

Third-party processing and responsibilities

KeyPropLatam enables connections between KeyPropLatam Users and third parties, such as brands, advertisers, social platforms, and affiliate partners. Once you interact with a third party—such as by clicking a link, subscribing to a brand's updates, or making a purchase through a third-party link—KeyPropLatam does not control how your personal information is processed by that third party.

We strongly recommend reviewing the privacy policies of any third parties you interact with via KeyPropLatam. If you have concerns about how a third party handles your personal information, please contact that third party directly.

Information we collect

The personal information that we may collect about you broadly falls into the following categories:

Information you provide voluntarily

When you use and/or engage with the KeyPropLatam Services, we may ask you to provide personal information voluntarily.

Account and Profile Information:

When you create a KeyPropLatam account, we will ask you to provide some information which may include your email address, name, username, profile picture, biography, social media handles, and other profile information.

Payment and Transaction Information:

If you use a paid plan or engage with one of our commerce products, we will ask for additional information, such as your full name, billing email address, billing address and payment method. We will also collect information about your purchase history and transaction records.

Information that we collect automatically

When you use the KeyPropLatam Services, we collect certain information automatically from your device. In some countries, including countries in the European Economic Area and the UK, this information may be considered personal information under applicable data protection laws.

Usage and Analytics Data:

We collect information like your IP address, device type, unique device identification numbers, browser-type, broad geographic location (e.g. country or city-level location), time zone, usage data, diagnostic data and other technical information.

How we use the information we collect

We use the information we collect for various purposes, including to:

• Provide, operate, and maintain our services
• Improve, personalize, and expand our services
• Understand and analyze how you use our services
• Develop new products, services, features, and functionality
• Communicate with you for customer service and support
• Process your transactions and manage your orders
• Send you updates and marketing communications
• Find and prevent fraud
• Comply with legal obligations

Children's data

Our services are not directed to children under the age of 13 (or other age as required by local law), and we do not knowingly collect personal information from children. If you learn that a child has provided us with personal information in violation of this Privacy Notice, please contact us.

How and when we share the information we collect

We may share your personal information in the following circumstances:

• With service providers who perform services on our behalf
• With business partners for joint services or promotions
• When required by law or to protect rights and safety
• In connection with a business transaction such as a merger or acquisition
• With your consent or at your direction

How do we use cookies and similar tracking technology?

We use cookies and similar tracking technologies to track activity on our services and store certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our services.

How long do we retain your personal information?

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Notice, unless a longer retention period is required or permitted by law. When we no longer need your personal information, we will securely delete or anonymize it.

How do we secure your personal information?

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized or unlawful processing, accidental loss, destruction, or damage. However, no method of transmission over the internet or electronic storage is 100% secure.

What are your rights in relation to personal information?

Depending on your location, you may have the following rights regarding your personal information:

• The right to access your personal information
• The right to correct inaccurate personal information
• The right to delete your personal information
• The right to restrict or object to processing
• The right to data portability
• The right to withdraw consent
• The right to lodge a complaint with a supervisory authority

Your U.S. State Privacy Rights

If you are a resident of certain U.S. states, you may have additional rights regarding your personal information under applicable state privacy laws.

Complaints

We take your privacy concerns seriously. If you have a complaint regarding our handling of your personal information or concerning our privacy practices, you may file a complaint with us using the contact details provided below. We will confirm receipt of your complaint and, if we believe necessary, we will open an investigation.

Changes to This Privacy Notice

We may update our Privacy Notice from time to time in response to changing legal, technical or business developments. When we update our Privacy Notice, we will take appropriate measures to inform you, consistent with the significance of the changes we make.

You can see when this Privacy Notice was last updated by checking the "last updated" date displayed at the top of this Privacy Notice.

How You Can Contact Us

If you have any questions about this Privacy Notice or our privacy practices, or if you would like to make a request about any personal information we hold about you, please contact us:

• By email using: privacy@wichisystems.com
• By visiting our help page